The ONDURA philosophy is deeply influenced by minimalistic lifestyle.
Five words are significant for the brand:
"DURABILITY" means high quality, best materials and traditional craftsmanship.
Goods which can last for lifetime and not only one fucking fashion season.
For ecological and economical reasons.
"FUNCTIONALITY" is a must, otherwise it will be art or in my opinion a waste of resources.
"CLASSIC DESIGN" is timeless and will be never out of fashion.
"AUTHENTIC GOODS" that will endure.
"MADE IN GERMANY": out of ecological and social awareness. Short Distances > less Co2 emissions. Real jobs for real people in Germany with social standards and fair
All needed materials and accessories are by first choice as near as possible.
...fuck off fast fashion business. Be smart and conscious, buy less but more chosen quality.
That´s why all ONDURA goods will be available as all season products (NOS). No sale.
Pls be patient, time after time the ONDURA archive will be slowly growing with more and more classical quality goods.